Infans
CREDITS: Project in partnership with Maíra do Vale, Consulting and Marketing.
BRAND REDESIGN AND VISUAL IDENTITY.
Infans – (Latin): one who does not yet speak; a baby;
Infans focuses on aspects of pregnancy and on fostering the unique bond between each family and their children. In psychoanalytic theory, “infans” is a very important concept characterized by the emotional bond established by the baby in its relationship with its mother, the parents, and its extended family (siblings, grandparents, aunts and uncles, cousins).
"The expression 'His Majesty the Baby' is a reference by Freud to situate the child, his place, and his value within the family structure. He explains this term based on the relationships between parents and children according to certain ideals—the love of parents, so moving and yet, at its core, so childish, is nothing more than the parents’ reborn narcissism, which, transformed into object love, unequivocally reveals its former nature.” Source
Inspired by this concept and theory, the brand depicts a crown as a symbol of the baby’s central role and elevated status within the complex family structure.
REBRANDING, DESIGN, AND VISUAL IDENTITY.
Infans - (Latin): one who does not yet speak; the baby;
"Infans" refers to a body of work focused on the events of pregnancy and encourages the unique bond between each family and their children. In psychoanalytic theory, "infans" is a very important concept characterized by the emotional dimension established by the baby in his relationship with his mother, his parents, and his extended family (siblings, grandparents, uncles, and cousins).
"The expression 'His Majesty the Baby' is Freud's way of situating the child, his place, and his value within the family structure. He explains this term based on the idealized relationships between parents and children—the love of parents, so touching and, at its core, so childish, is nothing other than the narcissism of the reborn parents, which, transformed into object love, unmistakably reveals its original nature." Source
Inspired by this concept and theory, the brand depicts a crown as a symbol of the baby’s central role and elevated status within the complex family structure.
"Our clinic has established itself, and our work has matured and grown. As a result, we needed a brand identity that would reflect this new positioning. Leandro exceeded our expectations—he went beyond what we had even dreamed of. We are very pleased with the result."
BIANCA MARTINS - DIRECTOR OF THE INFANS CLINIC
OTHER SIMILAR PROJECTS
