DAPRAIA
Specialty Coffee
2024
, Vitória, ES
©Monjardim
All rights reserved
NAMING, LOGO DESIGN, AND VISUAL IDENTITY
The brand design and visual identity project for DaPraia captures the vibrant yet serene essence of the beach. With visual elements inspired by coastal nature—such as symbols of the sea and the sky—the visual identity reflects the values of freedom, peace, and energy. DaPraia Café is a celebration of balance and well-being, offering a unique experience with every sip. Our design conveys this philosophy, inviting customers to experience the magic of the beach wherever they are.
"The idea behind the brand arose from a desire to make specialty coffee a part of people’s daily lives—to ensure that everyday coffee has the quality everyone deserves. The kind of coffee quality that should be the norm for everyone. Just like nature, or the beach. And to convey this concept—to add value to our specialty coffee brand—we reached out to Leandro because of his experience, good taste, and excellence. Receiving the project materials was a true lesson in branding; we fell even more in love with our project thanks to the careful execution of our visual identity and the entire universe in which our brand will exist. Without a doubt, it was the best investment we could have made."
PEDRO MIRANDA - Mangalô and Café DaPraia
DELIVERABLES:
concept, naming, brand and visual identity, slogan, packaging, manifesto
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This project is an example of how we deliver results through branding and design. If this is what you’re looking for for your business, schedule a consultation. We’ll understand your challenges and find a creative solution that transforms how your brand is perceived.
leandro@monjardim.com