Who delivers it.
My name is Leandro Monjardim, and I’m a strategist and brand designer. I’ve been working for over 15 years at this intersection—between the strategic decisions that underpin a brand and the design that brings it to life. Today, I work with companies that treat their brand as a long-term asset, not a communication expense.
LinkedIn Profile →
My journey so far.
I started out in a small studio in my hometown. I’ve worked at print shops, medium- and large-sized national agencies, as a freelancer, and in creative leadership roles at startups. Each phase taught me something that underpins my work today: the precision of execution found in print shops, the creative scope of agencies, the autonomy of freelance work, and the speed of decision-making at startups.
Today, we bring these elements together in strategic branding projects—for companies that understand that branding decisions are business decisions.
Twenty-five years of practice.
A small studio in my hometown
A small design studio in Guarapari, Espírito Santo. My first exposure to the world of graphic design. Practical, intuitive training.
Six years on the production floor
Six years of experience at small printing shops. Proficiency in the print production process and editing software. A well-organized initial portfolio.
Art Direction at Advertising Agencies
Art direction at medium- and large-sized agencies. Worked on campaigns, projects, and pitches for public and private clients such as Vale, Fortlev, Unimed, Lorenge, Morar Construtora, Banestes, the State Government of Espírito Santo, Benevix, Faesa, Adcos, Dadalto, Dacasa, and D&D.
Independent work
Freelance designer specializing in branding projects and building long-term relationships with clients. Developing an entrepreneurial mindset.
Creative Leadership in Startups
Team building and leadership at Zaitt (independent retail stores). Marketing leadership at Shipp —acquired by Americanas SA. I left my position as Head of Communications & Branding at Americanas Delivery.
Brand Strategy and Design
Renewed focus on strategic brand design. Structuring of the 9-layer method and the BrandSystem as a deliverable. Launch of Be4 — a strategic assessment completed in 3–4 weeks.
Work today, at three locations.
I work with companies at different stages. For each one, there’s a starting point.
For companies in the fundraising, rebranding, or pivot phase. In 3–4 weeks, establish a clear positioning, target market, and unique selling proposition before committing to design investments.
Learn about Be4 →For brands that need to build or rebuild from the ground up. I apply a 9-layer method—from strategy to expression—to deliver the brand’s complete BrandSystem.
View the method →For smaller projects where the main focus is visual identity or specific communication. I work with shorter deadlines and narrower scopes, while maintaining strategic rigor where it matters most.
Contact me →What sustains the work.
Strategic clarity before creative execution.
Diagnosis comes before design. Investing in a rebrand without a clear strategy is the main reason why projects deliver visual appeal without solving business problems.
A brand is a long-term asset, not a marketing expense.
A branding decision should not be treated as a marketing budget line item. It should be treated as a structural decision, because it underpins positioning, pricing, and customer relationships over time.
Decision-makers at the table, from start to finish.
Only decision-makers participate in critical meetings. No intermediaries, no approval by proxy. Those who determine the company’s direction determine the brand’s direction.
A method is infrastructure, not dogma.
The 9 layers are there to provide structure, not to impose a process where it doesn't fit. What makes sense for each company. The appropriate scope for each company size.
What people say.
Back when I was the creative team coordinator at a large agency, I was one of the people responsible for bringing Leandro on board. And it was a fantastic choice. Leandro is a mix of art director, graphic designer, and a professional with a wealth of creative solutions up his sleeve. But above all, he’s a responsible guy who plans ahead and is full of great ideas.— Bruno Alves · Copywriter
The logo added a touch of modernity and identity to our clinic. Other changes were inspired by the project. Leandro proved that a well-crafted, meaningful brand can be a game-changer for a business. We’re very happy with the result.— Dr. David Hoffmann · Partner and Owner, Camburi Orthopedic Clinic
The KGC project was born out of the founders’ desire to help middle-class families in rural São Paulo realize their dream of homeownership. We decided to hire Leandro to translate our purpose into a brand, and he managed to draw out ideas from us that weren’t clear and created a brand and a tagline that we simply fell in love with.— Adalberto Calonego · Founder and Director, KGC
Those who trusted.
As a self-employed professional, I have worked with clients from a variety of industries and of all sizes. These relationships are sustained by continuity; many return, years later, for new challenges.
See the complete list →Let's talk.
If this makes sense for your business right now, start with Be4 or contact me directly.
leandro@monjardim.com