Hartto - Monjardim

HARTTO

Structural Engineering

2022
Vila Velha, ES

NAMING, LOGO DESIGN, AND VISUAL IDENTITY

The brand design project for Hartto, a structural engineering firm, captured the essence of robustness—a characteristic implicit in its name. We used blue and mustard yellow to symbolize trust and stability, which are essential in engineering. The logo incorporates elements reminiscent of precast structures, reinforcing Hartto’s expertise in the industry. In addition to conveying solidity, the new visual identity highlights the cost-effectiveness of the company’s projects, making Hartto the ideal choice for those seeking robust and cost-effective structural solutions.

"When we first approached Leandro, our company had a different name and brand, and we were very unhappy with both. Leandro not only suggested the name Hartto but also developed the company’s entire visual identity. Nearly two years after the project was delivered, we can clearly see that our brand resonates very well with our target audience. We’ve achieved our main goal of repositioning ourselves in the structural engineering market, and we owe that in large part to our name and our brand."

ADRIANO FURTADO - Executive Director of Hartto

DELIVERABLES:
concept, naming, brand and visual identity, slogan, suite of materials, pitch deck

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CONTACT

+55 27 9993 92 123
leandro@monjardim.com