Mocelin Engineering
BRAND REDESIGN AND VISUAL IDENTITY.
Mocelin Engenharia is a family-owned company, and its former brand—which had been in use for over 20 years—no longer reflected the progress the company had made during its 30 years of operation in the civil construction sector. A new brand and visual identity were developed not only to reflect the company’s evolution but also to celebrate the arrival of the owners’ children as the second generation of managers, bringing a sense of youthfulness and vitality to the company’s management as well.
REBRANDING, DESIGN, AND VISUAL IDENTITY.
Mocelin Engenharia is a family-owned business, and its old brand—which was more than 20 years old—no longer reflected the progress the company had made during its 30 years of operation in the building construction sector. A new brand and visual identity were developed to reflect the company’s evolution and celebrate the arrival of the owners’ sons as the second generation of managers, bringing a sense of joy and vitality to the company’s management.
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