KGC
Real Estate Development
2022
São Paulo, SP
©Monjardim
All rights reserved
LOGO DESIGN AND VISUAL IDENTITY
For the KGC logo, an element was carefully chosen to reflect the way the company transforms housing developments into homes filled with joy. The smile, which is at the heart of the brand’s identity, represents the “smile of fulfillment”—the happiness and contentment that result from real estate development projects. It is a testament to the company’s mission to bring to life not only developments, but also the happiness of these future homes.
"The KGC project was born out of the founders' desire to help middle-class families in rural São Paulo realize their dream of homeownership. We decided to hire Leandro to translate our purpose into a brand, and, surprisingly, he managed to draw out things from us that weren't clear, and created a brand and a tagline that we simply fell in love with. KGC—you make it happen—it fit like a glove."
ADALBERTO CALONEGO - Founder and Director of KGC
DELIVERABLES:
concept, brand and visual identity, slogan, brand assets, graphic design for the website, investor presentation
SIMILAR PROJECTS:
Did you like what you saw?
This project is an example of how we deliver results through branding and design. If this is what you’re looking for for your business, schedule a consultation. We’ll understand your challenges and find a creative solution that transforms how your brand is perceived.
leandro@monjardim.com