Alarm Center
CREDITS: Project in partnership with Maíra do Vale, Consulting and Marketing.
BRAND REDESIGN AND VISUAL IDENTITY.
With more than 20 years of experience in the property security, alarm, and monitoring sector, the Alarm Center brand no longer reflected the reality of the industry, much less the company’s current positioning. The focus on brute force, fear, and physical patrols has been surpassed or has evolved alongside technology. The new brand offers a fresh perspective on the advances the company has made, evoking a human touch, a commitment to safety, a focus on excellence, and the exclusivity of being an Alarm Center customer.
REBRANDING, DESIGN, AND VISUAL IDENTITY.
With more than 20 years of experience in the property security, alarm, and surveillance sector, the Alarm Center brand no longer reflected the reality of the industry, much less the company’s current positioning. The focus on brute force, fear, and physical patrolling has been superseded or transformed by technology. The new brand offers a fresh perspective on the brand’s achievements, evoking the human eye, a commitment to safety, a focus on excellence, and the exclusivity of being an Alarm Center client.
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