Carnaval na Ferrovia
Vale has a railroad that runs through Brazil, bringing iron ore from the mines to the raw material processing units. During Carnival, the number of accidents near the railroads of the company, that are located near to some cities in its route, increases considerably. Most of the time by just lack of attention with the signaling of the roads by the population. To warn them about the risks in a more joyful and fun way like the Carnival, a banner was made by hand combining cultural elements of the carnival with the signs of security. This banner illustrated the campaign during the period.