Aniversário das Cidades
Agência: Ampla Comunicação
Criação: Leandro Monjardim e Gabriel Bona
Coordenação de criação: Bruno Alves
Direção de criação: André Muhle
Every year Vale celebrates its partnership with the main cities of Espírito Santo through special actions involving the population on the anniversary of the cities. In 2014, the theme chosen was the good news that each of these locations brings to the company. On the day of the celebration, different points of the honored city receive the Realejo da Vale, with the offer of messages of thanks and gifts to those who pass by.
Thinking of taking this action also to the Mayors of the Cities were developed wooden realejos that when having the crank turned, by means of a small machinery installed in the inner part, it touches the popular “happy birthday to you”.
This was Vale’s way of wishing all the good luck in the world to the municipalities so important to the success of the company.